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Lognet Global logistics network - Press release June 2011
Innovation the key to Lognet’s big impact  The world’s fastest growing freight forwarder network has enjoyed a phenomenal first half of 2011 and chief executive officer, Richard Overton, believes that Lognet’s recipe for success will help ensure the group goes from strength to strength. “We have exceeded our most optimistic predictions and have attracted over 110 members in the 14 months since our launch. Lognet members are delighted with the quality of the agents we are attracting and our global coverage is increasing pretty much dailyâ€, says Overton. The concept of freight forwarder networks has gathered a massive amount of momentum in recent years, with both large and small organisations providing a range of benefits for members. So what does Overton believe Lognet provides that has allowed the network to prosper so rapidly? “From the beginning we highlighted the clear and tangible increase in global sales opportunities that members would enjoy. This, married to the highest financial protection available between agents in the logistics network arena and access through partner networks to many thousands of other forwarders around the world, has been the foundation of our formula of success.†Lognet is also able to offer its members benefits not available from alternative networks. For example the WIN communication platform, that is already revolutionising the speed and efficiency of freight forwarder electronic data, message and document transfer, is available at a discounted price to all Lognet members. Alongside these benefits, Overton has introduced a range of innovative new programs and products designed solely to help members create and win new business. “We offer Professional Proposal Support to assist members with business development opportunities and a regular Membership Management Programme to review and assess the performance of the network between all agents. Alongside that we have developed quarterly members Webinars to ensure we are fully meeting the members needs and an additional portal from members to highlight and showcase as additional services, specialities and capabilities that they offer.†These new services, alongside the successful annual conference and exposure at other major logistic events around the world have proved an attractive hook for new members. Lognet certainly seems to have hit on a winning formula for independent agents as and if the current growth rate is maintained is set to become a major player in the logistic networking sector.     | |
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